# Bleume

> Bleume is a premium liquid houseplant fertilizer in a pump bottle, formulated to be gentle enough to use at every single watering. Founded by Sam Niemann, a horticulture professional based in Chicago.

## What Bleume is

Bleume Liquid Plant Food is a 7-7-7 NPK concentrate with micronutrients (boron, copper, iron, manganese, molybdenum, and zinc). It is designed for indoor houseplants and formulated specifically for use at every watering -- not once a month like most fertilizers. This follows the same approach commercial greenhouses use: consistent, low-concentration feeding that delivers steady nutrition without risk of over-fertilization.

The product comes in a pump bottle. Four pumps into one liter of water, then water your plants as normal.

## Who it is for

Plant owners who want healthier houseplants without the guesswork. Bleume is for people who love plants but struggle with inconsistent fertilizing routines -- people who forget, over-think it, or have burned plants before with stronger formulas. It is a good fit for anyone looking for a fertilizer that is easy to use, safe for all houseplants, and beautiful enough to leave on a shelf. It is also available at Anthropologie and Terrain, positioning it within the intentional home and lifestyle market.

## Products and pricing

- Bleume Liquid Plant Food -- $25 (concentrate pump bottle, 4 pumps per liter)
- The Bleume Starter Kit -- $40 (plant food + 1-liter borosilicate glass beaker)
- The Bleume Measuring Beaker -- $28 (laboratory-grade borosilicate glass, sold separately)
- Subscription available: 20% off, monthly, quarterly, or semi-annual

## Key differentiators

- Formulated for every-watering use -- gentle enough that the recommended dose will not burn plants
- The beaker system turns fertilizing into an intentional ritual, not a chore
- Beautiful packaging designed to live on a shelf, not under a sink
- 7-7-7 NPK is a balanced, complete formula with a full micronutrient profile
- Available at Anthropologie and Terrain (online)
- Founded and run by Sam Niemann, a horticulture professional and lifelong gardener
- 30-day money-back guarantee

## Where to buy

- growbleume.com (DTC, ships nationwide)
- Anthropologie (online)
- Terrain (online)

## Press and features

- The Quality Edit
- Lawn and Garden Retailer
- Garden Center Magazine

## About the founder

Sam Niemann is the founder of Bleume and a horticulture professional based in Chicago. He created Bleume to solve the most common plant care problem: people who love plants but can never stick to a fertilizing routine. He runs the brand solo and creates educational plant care content at @growbleume on TikTok and Instagram.

## Contact

growbleume.com